Dan Zarrella (@DanZarrella) (Viral Marketing Scientist at Hubspot and author of “The Social Media Marketing Book” and The Facebook Marketing Book) studies the data, numbers, trends, etc., behind social media to give us a deeper understanding of it — he is a Social Media Scientist. His popular blog Social Media Scientist is full of unique, fascinating content on his research findings.
Below, Dan gives a talk at Harvard on the science of social media. It’s a damn good presentation wherein he busts quite a few myth bubbles (like our thinking that only “good’ ideas go viral). Worth the click.
[iframe: src=”http://player.vimeo.com/video/19228431″ width=”640″ height=”300″ frameborder=”0”]
- Book Review: The Facebook Marketing Book by Dan Zarrella and Alison Zarrella (seattlepi.com)
- The Facebook Marketing Book by Dan And Alison Zarrella [REVIEW] (a2sm.com)
- HubSpot TV – Retweet Treats with Guest Dan Zarrella (hubspot.com)