I had the pleasure of being an invited guest at Inbound Marketing Summit 2012 (one of the country’s leading conferences on digital, social and mobile marketing with events in Boston, New York and San Francisco). Over the course of two days, the discussion surrounding digital marketing ran the gummut from email marketing, to social media, to content marketing and everything in between with industry thought-provokers like Chris Brogan, Neil Glassman of Social Times, Todd Grossman of PR Newswire and Laura Fitton of Twitter App Store and oneforty.com.
While there, I was asked by Kapost (@kapost) to give my thoughts on the future of content marketing (one of our specialties at Served Fresh Media). I’d like to thank Kapost for asking great questions and for the great final cut of my interview. If you’ve never heard of Kapost (and consider yourself to be a digital marketer or branding personal of any kind) you should definitely check out the innovative things they are doing. Having just launched their new content marketing platform and raised a serious round of VC funding, they’re poised to make quite an impact in digital media marketing. Here’s the best description I can offer for what they do (in their own words from their site):
Kapost organizes content marketing into a structured business process that delivers results. The platform offers Planning, Production, Distribution and Analysis functionality that drives improvements in the amount of time spent, content produced, contributors managed and traffic generated.
Brilliant. And now, me, me, me!!! (I promise you I’m not a narcissist… me!).
- As Content Marketing Grows, Kapost Pivots Strategy (contentmarketinginstitute.com)
- Silicon Alley Insider: TechStars Boulder Startup Kapost Raises $1.5 Million So Big Brands Like L’Oreal Can Become Media Companies (businessinsider.com)
- This Week in TechStars #23: 10 Companies Raise $42M in the First 3 Weeks of 2012 (techstars.com)