CHARLIE OLIVER

Transitioning companies, brands and people to new technology and communication opportunities. Are you ready for the future?

Salesforce Launches a WordPress-to-Lead Plugin

Salesforce (a website that specializes in helping business owners with customer service management and cloud computing), is stepping up its game with announcement of a new plugin called Salesforce-to-Lead that promises to “create a solid integration between your WordPress install(s) and your Salesforce CRM account!”

Salesforce.com's fiesty logo/mascot
WordPress-to-Lead allows marketers and small businesses who use WordPress a way to add contacts and customers to their Salesforce CRM quickly and effectively. Usually, WordPress users have go through a time-consuming, multi-step process to do this that included cutting and pasting lead info and dealing (many times having to contend with missing leads). Salesforce details the wonders of WordPress-to-Lead:

“You can fully configure all the different settings for the form, and then use a shortcode to insert the form into your posts or pages, or you can use the widget that comes with the plugin and insert the form into your sidebar!”

WordPress is heavily relied on by business owners – it is the number one blogging platform of choice. When marketers ad salespeople get a whiff of this new plugin (created especially for them), it will surely make the plugin poplar soon.

Check out the WordPress-to-leadvideo demonstration below. To learn more, visit the plugin page at WordPress here. And if you decide to you it, let us know how you like it by commenting below!

FrogLoop – Online Marketing Blog for Non-Profit Organizations

Non-profit Charity Water receives record-breaking donations through its online marketing campaigns.

There is not one sector of business or trade that is not effected by internet marketing. Simply put — it’s a new day. Regardless of the service or product you are offering your customers, you will find a community of like-minded businesspeople and blogs to help guide and inform you.

FrogLoop is fierce. Why? Because it caters to a market online that is usually overlooked by the mainstream media: non-profit organizations. Lacking the sexy appeal of other types of businesses and services, non-profit organizations aren’t often mentioned in content or case studies on the bigger, higher-ranked advertising and marketing blogs.

But FrogLoop cares. Created and managed by Care2 (a company that helps non-profit organizations with their online advertising and marketing services), FrogLoop (@Care2Frogloop) “follows the latest trends in non-profit communications, marketing, fundraising and technology” with content that includes the latest news in online marketing relevant to fundraising (Social Media’s Changing Landscape to Make a Profit), interviews with established people in fundraising (The Next Big Shakeup in Fundraising) and plenty of “how to” posts to get your non-profit off the ground and into the business of giving (Donors Need Engagement: Leveraging Brand Experience to Enhance Donor Identity and Involvement).

FrogLoop’s blog ain’t fancy (this is for and about non-profit organizations so don’t expect bells and whistles, just the meat and potatoes and plenty of it!). But if you’re in the business of giving and online marketing has you stumped, FrogLoop is a great niche resource to stay in the loop (pun intended) on internet marketing for non-profit organizations.

Are there any non-profits out there who use FrogLoop? Let us know – we want to hear your stories!

HOW TO Manage Facebook’s New Privacy Settings

Facebook chief Mark Zuckerberg explains Facebook's new controversial features.

Last week Facebook dropped a bomb on the internet that will reverberate throughout commerce, social media and blog transactions for years to come.

The world’s number one social networking website unleashed a new addition to its platform that will have have the monster-social site sharing confidiential User information with marketers and advertisers to an unprecedented extent. It is controversial to say the least.

With Facebook now allowing third-party websites to access your personal information, the issue of privacy (which Facebook CEO Mark Zuckerberg says no longer exists) is one that everyone should examine (particularly online marketers).

If you’d like to protect what little privacy you have left on Facebook from third-party sites that Facebook welcomes into your life, take a look at this post at Mashable.com (@mashable) that outlines how to use the new privacy settings on Facebook.

– Included in the helpful tutorial (complete with guiding snapshots) is:
– How to opt out of specific sites
– Locking Instant Personalization For All Sites
– Preventing friends from sharing your info

If you are one of the few brave souls who are not concerned about privacy and, therefor, intend on letting Facebook pimp your private info out to the world, we’d love to hear from you. Is the controversy over privacy overblown?

Read the entire Mashable post here.