I imagine the explosion of social media all over the world (both the rush to adopt it in business and to understand and analyze it technically, socially, etc.) will open up many opportunities for employment in the coming couple of years. With the major corporations recruiting their own social media strategists and the mid-sized companies struggling to keep up with the advances that are whizzing by at breakneck speed, you can expect to see companies all over the world trumpeting the same call to social media arms.
Ignitee (one of India’s biggest digital agencies) is aggressively seeking social media mavens. I came across a post by a gentleman on Facebook (Social Media Today fan page) that read:
“Looking for Social Media Marketeers in Mumbai for our company (Ignitee Digital Solutions – http://www.ignitee.com/). Contact me on firstname.lastname@example.org now!”
The exclamation point seems like overkill, but clearly they are looking for people now. A quick glance at their website hints at a company that is progressive, slightly flashy and bent on taking over the digital world (but then, who isn’t?). They describe themselves as:
There is an aggressiveness to their approach in social media (understandable), while their approach to business is to cast a wide net across as many sectors as possible. Their flashiness suits one of their most recent clients (a Bollywood production company marketing a film called “Love Sex Aur Dhoka). Ignitee was called in for the social media campaign and what a campaign it was! Below is an excerpt from Ignitee’s press release championing their social media success:
“Ignitee Digital Solutions Pvt Ltd is promoting Alt Entertainments first release, LSD – Love Sex Aur Dhoka, directed by national award-winning director, Dibakar Banerjee, on various social Platforms. Ignitee has leveraged the movie on social platforms like Facebook, Twitter, You Tube and Bindass.com. On the profiles created on the social media network prior to the release of the film, Ignitee has managed to create huge buzz by creating a sensational website of the film. Fans are participating in discussions with the characters of the movie and also in various contests. One of the contests includes the “LSD Short Film Contest” with the theme “Love, Sex or Dhoka”. Since then, Ignitee has been flooded with entries, the winners of which would be announced next week, with the video being uploaded on the website which is integrated with YouTube.
Ignitee has successfully created face book applications to promote the movie which has received huge appreciation from the audiences. The LSD application on Face book like LSD cards for Valentines Day has become so popular that the idea is being taken offline. Also, the most talked about application is the LSD guru application that does love predictions for you. On You Tube movie clips are being promoted and has witnessed more than two lakh views till date which of course is a mind-boggling figure.”
You can read the entire press release here. I find the company fascinating. So, if you’re looking to relocate and Mumbai is an option, then contact: email@example.com now!