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Social Media Science at Harvard

Dan Zarrella (@DanZarrella) (Viral Marketing Scientist at Hubspot and author of “The Social Media Marketing Book” and The Facebook Marketing Book) studies the data, numbers, trends, etc., behind social media to give us a deeper understanding of it — he is a Social Media Scientist.  His popular blog Social Media Scientist is full of unique, fascinating content on his research findings.

Below, Dan gives a talk at Harvard on the science of social media.  It’s a damn good presentation wherein he busts quite a few myth bubbles (like our thinking that only “good’ ideas go viral).  Worth the click.

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