The name of MIT‘s research report released Fall 2010 is actually Analytics: The New Path to Value, but with all of the debate, confusion and dead bodies left in the wake of a society struggling to understand, interpret and make practical use of the mountains of data now being heaped on us (thanks to technology), this report very well could (and should) be called The Annals of Analytics.
The question being posed here is:
Are organizations generating more data from analytics than they can act on?
It is all so exhausting and, yet, as you’ll see when you download and read this report, so damn fascinating it will make you tingly all over.
Download the full report here.
- Strategic Use of Analytics in Government (bespacific.com)
- BlueKai Buys Ad Data Analytics And Optimization Startup TrackSimple (techcrunch.com)
- Google adds “visual context” to Analytics (econsultancy.com)