The verdict is in: “The benefits of integrating social media with other marketing tactics far exceed the benefits of utilizing social media alone.” This is the findings of a market research study by respected market research firm, Marketing Sherpa (@marketingsherpa). Marketing Sherpa set out to answer a question that seems almost too complicated to answer: “We wanted to find out [...]

What does it say when a baby (2.5 years old – as her father posted on the video below) can whiz through an iPad easier than a block puzzle? We are witnessing the mind-blowing speed at which technology is changing how we communicate (children today are practically born with smartphones and laptops in their hands!). But this is also an [...]

We know what it entails (communicating).  We know the tools involved in facilitating its creation (Twitter, Facebook, MySpace, LinkedIn, Meebo, Google Buzz, etc.).  And we know that it is one of the most covered topics in mainstream media today. With Social Media being in its infancy and growing quicker than we can grasp its relevance, it shouldn’t be a surprise [...]