While there, I was asked by Kapost (@kapost) to give my thoughts on the future of content marketing (one of our specialties at Served Fresh Media). I’d like to thank Kapost for asking great questions and for the great final cut of my interview. If you’ve never heard of Kapost (and consider yourself to be a digital marketer or branding personal of any kind) you should definitely check out the innovative things they are doing. Having just launched their new content marketing platform and raised a serious round of VC funding, they’re poised to make quite an impact in digital media marketing. Here’s the best description I can offer for what they do (in their own words from their site):
Kapost organizes content marketing into a structured business process that delivers results. The platform offers Planning, Production, Distribution and Analysis functionality that drives improvements in the amount of time spent, content produced, contributors managed and traffic generated.
Brilliant. And now, me, me, me!!! (I promise you I’m not a narcissist… me!).
With the sudden explosion of interest in Pinterest, you can bet that an army of developers have begun developing apps to compliment the user-experience of the photo-social platform. Having said that, there’s plenty of room for app development in the Pinterest pool.